Online marketing/ Web mobile convergence news

Definition:
Online marketing is the process where ethical search engine optimization, positionining and marketing techniques are used to drive targeted traffic to web site pages in order to convert visitors into buying clients.

Online marketing has become a science and jargon includes terms such as "Google dance", Meta tags, keyword rich content, algorithms, spiders, directories, Vortels and many more.

In the early days of web development, online marketing was not considered essential and in most cases off-line (above and below the line advertising) was used to drive traffic to web sites. Web development in itself evolved from online brochures to highly interactive web sites where one´s target market actually contribute towards content (posting of photographs, stories etc.)

In the beginning, the submission and positioning of a web site was considered the responsibility of the "Webmaster" but over the last couple of years, a new breed evolved from the realm of cyber space called "SEO, SEM / SEP".

Search engine optimization (SEO), Search engine positioning (SEP) and Search engine marketing (SEM).

E-SPECTATIONS.COM has been involved with development, optimization and online marketing of web sites since 1998. We believe in a very targeted and focused approach. We customize each clients´ positioning and online marketing to reach their specific target market. We work across a wide range of market segments including financial, travel, events and were involved with the design and implementation of several events and interactive coverage of these events via mobile satellite communication.

What is on offer?
The following section has been compiled in question and answer format, addressing the E-SPECTATIONS.COM offer, our business philosophy and online marketing strategies.